Blogs are such a great way of showing the integrity and the beating heart of your company thus increasing your brand loyalty from customers. Tips and tricks or under the bonnet in-depth discussions about your field of expertise will draw the right visitors to your company’s site through your blog.
A blog is a road to linking with associates in your industry, which search engines love to see. Being invited to a business colleague’s blog to add your take on new developments or products will bring visitors to your website.
- Informal not formal.
- Saying something original about your work sector. This can get comments flooding to your blog post, but don’t get controversial; just engaging.
- The place to have loads of links. Getting linked to an authority or influencer in your field and getting them to return the favour gives your business the credibility boost it deserves and draws more visitors to your main website. These are called backlinks and are the backbone to a good blog.
- Regularly updated to keep content fresh and to let your clients and competitors know you have something important to say. Just don’t get on your high horse (too much)!
So, To Sum Up “What Is A Blog?”
It’s demonstrating that you and your company are an authority on the subject prospective clients are reading about. This will lead to sales or employment of your services because the right kind of customer is visiting your website!